Consumer Influence Power

As a consumer, you have power to influence how companies interact with you. Including influence over a company’s products and adjustments to how a company does business. The classic approach to a consumer’s influence over a company can be seen in consumer insight panels. A company can gain a lot of insight on how to better accommodate the consumer by getting a direct and non-bias response.

Through the internet and social media, consumer insight panels have become increasing internet based with sites like e-rewards.com or apps like Surveys On The Go, among others. The ability to link news about participating in these surveys and insight panels to a person’s Facebook or Twitter allows access for others to join in on the fun and help shape products and companies to better fit the consumer.