I find Facebook highly beneficial for consumers. You can find many businesses on Facebook, as it is the most popular of all Web 2.0 tools. Sometimes, it's even more easy to find a business on Facebook than it is on Twitter. Facebook is great for communicating with a business when you don't think e-mail is an optimal choice.
A strength of contacting a business via it's Facebook, is that they you can do it privately or openly on the business's Facebook wall. Wether your comments are positive or negative, it is still bound to be seen and possibly seen by others. Facebook can be a very efficient and effective way in communicating with a business, engaging in activities and events with a business, or learning about a business. This is why Facebook is an awesome Web 2.0 tool.
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